Product Management Corner

🚀 Unlocking the Next Frontier in Business: From Product to Purpose-Driven

In recent years, I’ve embarked on a journey to shift from project mindset a project to a product-centric one. This journey has been an eye-opener, involving a deep dive into understanding the challenges, and a complete transformation of the culture and work methods. But, as we navigate this path, I can’t help but wonder if ‘product’ is the final destination.

I have seen there are some discussions around it, and It looks there is another step in the journey: shift from a product approach to a purpose-driven approach.

The Question: What are the significant changes that this transformation will bring about? This shift from a product approach to a purpose-driven approach is about adopting a broader, more holistic perspective. It’s about placing a higher mission at the heart of our organization’s identity and decision-making.

While our product management principles still apply, they are now subordinated to our overarching purpose, creating a deeper and more meaningful connection between our company and its stakeholders.